Give us the Tanamachi elevator pitch.

TANAMACHI is a queer Mexican brand inspired by the vices and virtues of everyday life in CDMX [Ciudad de México] . We create wearable and gender-neutral pieces from deadstock materials that tell a story — our story. We believe that fashion isn't merely clothing, but a way of communication and empowerment.

The Five W’s

Who shops at Tanamachi?

The cool kids of CDMX. The ones who get it, get it.

What is Tanamachi’s main message?

Love and possibility: Everything in TANAMACHI comes out of the minds of two lovers, me (Toshiharu) on the creative side and Mauricio on the business side. We believe that Mexico can create its own design language without looking abroad and that it’s possible to be a successful creative business in Mexico.

When did you launc

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