Ikea has announced that it’s opening mini retail experiences in a handful of Best Buy stores in the southern US later this year. It’s the first time Ikea’s products and services will be available through another US retailer, saving shoppers from having to visit and navigate the chain’s warehouse-sized stores which aren’t as plentiful in the US as Best Buy locations.

Although Ikea has had a strong push into offering its own smart home products in recent years including lights and plugs, its new shop-in-shops won’t be focusing on electronics like the Apple-branded shops already located in most Best Buy stores. Instead, they’re designed to lure shoppers who are already at Best Buy to purchase appliances like fridges and washing machines into potentially redesigning their kitchens and laundry

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