When Brooklyn Heights resident Jean Soong flew to Taiwan in 2021 to care for her elderly father, she expected the emotional toll. What she did not expect was the logistical struggle.

Even with her background in construction, finding reliable, qualified help for basic home safety fixes proved exhausting. Installing grab bars, adjusting doorways, securing loose steps, work that was too small for major contractors but far too important to leave undone.

“That experience really opened my eyes,” Soong said. “It is incredibly hard for families to find reliable and qualified help, especially for seniors. I wanted to build something that would make their lives much easier.”

This summer, Soong launched TruBlue of Northwest Brooklyn , a handyman and home maintenance franchise specializing in sen

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