Jewelers have increasingly been pushing items that aren’t entirely made of gold to prevent sticker shock as the precious metal hovers near record highs , The Post has learned.
Gold prices reached an all-time record $3,500 per troy ounce in April and then see-sawed between $3,000 and $3,200 in response to the uncertainty over tariffs.
They popped again on Friday to about $3,400 amid uncertainty over whether country-specific import tariffs would apply to the most commonly traded sizes of gold bars. 4
Jewelers have been caught in the middle, trying not to alienate shoppers by raising prices while also watching their own costs soar.
Many are now offering more gold-plated or gold-vermeil items, which contain a fraction of the pricey metal, and by also propping up silver trinkets, r