In this article

META

GOOGL

RDDT

SNAP

PINS

Follow your favorite stocks CREATE FREE ACCOUNT

Artificial intelligence has been a shot in the arm for digital advertising .

Meta and Alphabet both reported sales and earnings that beat Wall Street's expectations, but the strength in digital ad spend was notable.

Meta CEO Mark Zuckerberg said during the earnings call that AI helped imbue "greater efficiency and gains across our ad system," thus contributing to the 22% year-over-year increase of second-quarter sales that hit $47.52 billion.

Meta finance chief Susan Li also told analysts during a follow-up earnings call on July 30 that the online ad market appears to have improved since April.

In April, Li noted that Asia-based online retailers pulled back on

See Full Page