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66°North isn’t just building outerwear —it’s crafting a legacy. As the brand inches toward its centennial in 2026, the Icelandic performance label kicked things off early with a special presentation at Copenhagen Fashion Week. Framed as an immersive exhibition titled “100 Years of Progress. Still Made for Life,” the showcase offered more than just a peek at its Spring/Summer 2026 collection. It was a full-circle moment, connecting the brand’s deep-rooted history with its forward-thinking approach to design, durability, and innovation.

A Century of Weather-Defying Gear

For a label born in the rugged, unforgiving elements of Iceland , 66°North has always kept functionality at its core. Originally founded in 1926 by Hans Kristjansson to protect Icelandic fisherm

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