Local newspapers have an intriguing new ally in their quest to get paid by AI firms hoovering their stories and putting their future at risk.
Matthew Prince, CEO of San Francisco-based Cloudflare, believes his company has a tool that may solve this dilemma for both news publishers and tech firms.
Prince has skin in the game beyond Cloudflare. He and his wife, Tatiana, own The Park Record, an award-winning newspaper in his hometown of Park City, Utah.
But it was pleas for help from bigger publishers, who use Cloudflare’s network, security and content-delivery systems, that prompted the company to address the swarms of AI bots endlessly scraping their websites.
Those bots take content to feed AI models. The AI models in turn are killing traditional search traffic to news publishers, jeop