Outside Lands Founders On Independence, State of the Festival Business

In an increasingly-saturated music festival market, there’s still no other festival quite like Outside Lands .

Synonymous with San Francisco, for the last 17 years, Outside Lands has taken over the city’s Golden Gate Park and hosted iconic performances from the likes of Kendrick Lamar, The Strokes, Green Day and Chappell Roan, while injecting more Bay Area DNA into the event each year. In 2018, it became one of the first major music festivals to offer the sale of marijuana, while last year, Outside Lands added a “City Hall” where festivalgoers can get legally married, an homage to the 2004 “Winter of Love” where San Francisco offered the first same-sex marriage licenses in U.S. history.

In an increasingly-saturated music festival market, there’s still no other festival quite like