Every business thrives on efficiency, especially in the era of AI with tools like ChatGPT that can create multiple efficiencies. It can help you write outreach emails, whip up hashtags and even help draft influencer contracts. But here’s the thing: Influencer marketing has never been about efficiency. Influencer marketing is about trust, strong relationships and connection.

At The James Agency , we’ve seen firsthand how strong relationships with influencers lead to better response times, more creative content and earned collaborations simply because the influencer genuinely likes you . Let’s talk about why human vs. AI still wins, where AI falls flat and how user-generated content (UGC) can power more than just your social posts.

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