Sally-Ann Dale, a founding leader of Droga5 and one of advertising’s most influential production executives, died unexpectedly on August 3. She was 55 years old.

Born in the U.K., Dale began her advertising career at just 15 years old and quickly rose through the ranks at Saatchi & Saatchi London, becoming head of TV at 18. It was there that she first worked with David Droga, forging a creative partnership that would span decades.

In 2003, Dale relocated to New York to lead production at Publicis, where Droga was worldwide chief creative officer. Three years later, she became the third employee at Droga5, playing an instrumental role in the agency’s rise to prominence.

As chief creation officer and partner, Dale helped forge a new model for modern production leadership while overseeing

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