The University of Wyoming is open to offers for the naming rights to the Arena-Auditorium, the Cowboys’ college basketball arena that also boasts the state’s largest indoor seating capacity.

Known as the “Double A,” the 11,612-seat Arena-Auditorium has been corporate-name free since it opened in 1982.

College athletic programs are increasingly looking for money in an era where university football and basketball programs are having to pay to get the best athletes to come to their schools since the U.S. Supreme Court decision in 2021 that allowed college athletes to earn compensation for their name, image and likeness (NIL).

That’s no different for the University of Wyoming, which has resisted overtures to name War Memorial Stadium, the school’s 29,181-seat football stadium, and Arena-Aud

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