Last week, on Apple's earnings call , CEO Tim Cook said he was looking to acquire companies.

"We're very open to [mergers and acquisitions]," Cook said at the time . "We basically ask ourselves whether a company can help us accelerate a roadmap. If they do, then we're interested."

Cook noted that of the seven or so companies that Apple had acquired so far in 2025, several were not AI-focused and came from "all walks of life." He also said the company was making deals fast — every few weeks.

Apple CEO Tim Cook BRENDAN SMIALOWSKI/AFP | Getty Images

What is Apple looking for in a startup?

"We are not stuck on a certain size company," Cook said.

Apple has about $133 billion of cash, so price isn't the issue. Rather, the question would be how a startup can fit into the Apple ecosyste

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