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Hello Kitty ‘s sweeping lineup of brand collaborations is getting a new member: Life360 Tiles .

Tiles — small Bluetooth trackers that attach to keys, bags, wallets and luggage — allow users to easily locate their valuables through a ringing sound or via the accompanying app. Each tracker also has a built-in SOS button that, when pressed, discreetly triggers an alert to connected family members, also through the Life360 app, to indicate an unsafe situation. And now, Sanrio and Tile are teaming to turn these practical gadgets into adorable bag charms .

Hello Kitty ‘s sweeping lineup of brand collaborations is getting a new membe

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