Tariffs don't faze BMW-at least yet

Trump's tariffs have taken automakers for a ride so far during 2023. Still, BMW's CEO Oliver Zipse has remained composed despite analysts projecting that levies will impact the German manufacturer's 2025 profits by up to $1.7 billion, a figure including losses from the European Union's 30% anti-subsidy tariff on some Chinese electric vehicle (EV) imports. According to the Financial Times , Zipse said: "I think this tariff discussion is way exaggerated, and also its effects on the industry. What's more important is the question: are the products attractive?" BMW as a whole reflected Zipse's confidence by backing this year's earnings forecast, whereas automakers like Ford have changed their guidance multiple times amid volatile market conditions.

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