In a world where prices keep going up, it’s no wonder we’re all trying to find affordable dupes for our favorite makeup and skincare.

There’s no shame in trying to find cheaper versions of our favorite high-end products because let's face, no one actually wants to spend $70 on a foundation.

These days, opting for lower-priced makeup and skincare doesn’t mean you have to skimp on quality. Drugstore brands have really stepped up their game, delivering top-performing products that are so similar to their expensive high-end counterparts, except at prices that won’t make you go broke.

And if there’s one drugstore queen who takes the crown for creating the best alternatives, it’s e.l.f. Just a few years ago, they were known as the “dupe” brand, but now, they’ve garnered a cult

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