Canadians love Morgan Wallen.

In the first half of 2025 in Canada, the country star’s I’m the Problem was the most popular album, while Lady Gaga and Bruno Mars’ “Die With a Smile” was the most-streamed song (by on-demand audio streams), according to Luminate’s Midyear Music Report.

The report, which covers a tracking period from Jan. 3 to July 3, 2025, boasts a variety of metrics, including a few insights into the Canadian music market.

In Canada, total album consumption increased 4.5%, hitting 57.2 million — up from 2024’s 54.8 million — which accounted for the period of Dec. 29, 2023, to June 27, 2024.

Wallen’s I’m the Problem earned 231,000 equivalent album units in the first half of the year. Released May 16, the country juggernaut’s impact has reached the charts, with the album p

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