Since its launch in 2020, Selena Gomez’s Rare Beauty has become a staple among casual makeup lovers and professional artists alike. Within its industry-beloved collection are the famously pigmented Soft Pinch Liquid Blush and the Hydrating Hand Cream (which has packaging that doubles as a hand massager, mind you). And its latest drop takes it into a new category entirely: fragrance.

Rare Beauty first dipped its toe into fragrance in 2023 with its Comfort Body Care line , but now it’s diving in head-first with its first true perfume: the Rare Eau de Parfum , paired with innovative Fragrance Layering Balms . Here’s everything to know about the newness.

Rare Beauty’s New Fragrances

Crafted alongside perfumer Jérôme Epinette, the Rare Eau de Parfum is a sophisticated gourmand

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