ISLAMABAD:

Pakistan is set to introduce a 'Digital Bill' to regulate digital marketing, including e-commerce platforms, with a particular focus on curbing cartelisation and protecting consumers from fraud.

The government had imposed an 18% general sales tax (GST) in the budget for fiscal year 2025-26 on goods and services purchased online. Additional taxes are applied to non-filers and e-commerce platforms. Moreover, banks and payment intermediaries must keep buyers' data for quarterly reporting. Courier services will be penalised if they fail to collect taxes or comply with documentation standards of the Federal Board of Revenue (FBR).

The government has planned to regulate digital marketing and e-commerce platforms, after imposing sales taxes on online purchases.

Sources said that co

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