MAKING SPACE: Customers gathered through the night outside the new Space NK flagship in Oxford Circus to be the first through the doors of the store when it opened on Friday morning.

The flagship, located in part of the former Topshop at 214 Oxford Circus , was a long time coming. Spanning 4,600 square feet, it took the place of a much smaller store nearby. It was designed for socializing and shopping, with interactive features and visual elements.

“This store represents an new inflection and a new era for Space NK ,” said chief commercial officer Margaret Mitchell on Friday.

“We are so excited to bring to market a new customer experience and our brands are looking better than ever with unique visual merchandising concepts and more brand elevation,” she added.

Although the sto

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