With a nod to digital life, Merriam-Webster has expanded its "influencer" definition to include a "person who is able to generate interest in something (such as a consumer product) by posting about it on social media."
Pope Leo XIV didn't use that term in his latest remarks on faith in the internet age, even while addressing the recent Vatican Jubilee for Digital Missionaries and Influencers.
"Today, we are in a culture where the technological dimension is present in almost everything, especially as the widespread adoption of artificial intelligence will mark a new era in the lives of individuals and society as a whole," the pope told more than 1,000 content creators from over 70 nations.
"We have a duty to work together to develop a way of thinking, to develop a language, of our time,