Powered by genetic and biomarker testing, precision medicine tailors healthcare to individual patients based on their unique genetic, lifestyle and environmental factors. It can guide targeted cancer treatments, gene-based therapies, predictive disease testing, therapeutic drug monitoring and more. Its potential to save lives and produce better outcomes is truly amazing.

However, as is the case with many medical advances and innovations, the use of precision medicine, although growing fast, remains uneven and inconsistent. That is a problem for everyone in healthcare, but particularly for patients who would benefit from it but who, for whatever reason, never get the opportunity.

Underuse of testing

Even as precision medicine advances, the challenge of implementing it remains. The use of

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