In pro golf’s high-stakes media game, the battle isn’t just on the fairways—it’s on the broadcast waves. On one side is the PGA Tour, a broadcasting juggernaut pulling in millions each weekend with prime-time network coverage. On the other hand, LIV Golf, the upstart challenger with deep pockets but a fraction of the audience, is fighting for every viewer and every headline. The numbers are brutal, the strategies bold, and the stakes go far beyond TV ratings—because for LIV, winning over fans might be the only way to secure its place in golf’s future.

The numbers tell the story loud and clear. In 2025 head-to-head Sundays, the PGA Tour averages around 3.1 million viewers on major networks like CBS and NBC. Meanwhile, LIV Golf barely cracks 175,000 on FOX and its cable channels FS1 and FS2

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