LONDON — The British retailer John Lewis on Friday unveiled plans to upgrade its beauty offering by investing millions of pounds and introducing six immersive, multisensory beauty halls across the U.K.

The beauty hall at the John Lewis store in Liverpool, which reopened Friday, offers a glimpse of what kind of transformation five other stores in Bluewater, Solihull and Cambridge will undergo later this year.

Upon completion, John Lewis will offer more than 540 beauty counters, almost 70 dedicated treatment rooms, and more than 400 beauty services nationwide.

With gross area up almost 40 percent to 16,000 square feet, the Liverpool beauty hall has 132 premium brands and features 23 new or expanded counters. Trinny London, Byredo and Maison Francis Kurkdjian are some of the new brand

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