PHILADELPHIA -- The sleeper fashion trend for summer 2025? Renting clothes from a stranger.

That's the premise of Pickle, a clothing rental service co-founded by Brian McMahon and University of Pennsylvania graduate Julia O'Mara that recently raised $12 million in Series A funding to become what investors hope will be "the Airbnb of fashion."

Pickle -- as in, what to wear when you're in a pickle -- was founded in 2021 as a social polling app where users could crowdsource feedback on fashion dilemmas ranging from what to wear to a wedding to whether a designer bag was a good investment. O'Mara and McMahon pivoted in 2022 after watching users recommend clothes from their own closets and offer to let others borrow them.

Now lenders rent out pieces from their closets for days or weeks at a

See Full Page