Second-hand shopping is becoming the first choice for more Canadians more often, according to a new report.

Retail consultancy firm DIG360 and the Angus Reid Institute say 77 per cent of adult Canadians reported purchasing at least one pre-owned item in the last year. Almost one third (31 per cent) of respondents acknowledged U.S. tariff threats are a factor behind their increased thrifting.

The report says Gen-Z and Millennials are leading the shift towards second-hand shopping with books, music and adult clothing and shoes among the most popular items.

Facebook Marketplace is the most popular place to pick up pre-owned items, followed by charitable thrift stores and garage sales.

While most say it’s more affordable and sustainable, 40 per cent of respondents also felt that avoiding b

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