General Motors Co. is seeking to lure back some former employees of its defunct Cruise autonomous-vehicle business as part of a renewed push to develop a new driverless car, according to people familiar with the matter.

This time around, the project would be focused on autonomous cars for personal use, rather than a robotaxi service, these people said. The first step is the development of hands-free, eyes-free driving with a human in the vehicle, with the ultimate goal being a car that can drive with no one at the wheel, they said.

The plan was detailed in an employee meeting on Aug. 6 by Sterling Anderson, the former Tesla Inc. Autopilot chief who joined GM earlier this year, said the people, who asked not to be identified because the meeting was private. Anderson said he sees autonomy

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