Samuel Adams is once again teaming up with a superstar athlete from Boston , and this time, they’re hitting the diamond at Fenway Park.
Alex Bregman, the Boston Red Sox ’s star third baseman, partnered with the iconic Boston brewery to launch "Bregman’s Beer," a limited-edition pale ale that will be exclusively sold at Samuel Adams Downtown Taproom and Boston Brewery.
This is the first custom collaboration with Bregman since he joined the Red Sox this offseason on a free agent deal.
"Alex Bregman is new to Boston, but he plays with the kind of passion and grit that this city instantly respects," Lauren True, head of brand, Samuel Adams, said in a statement. "He’s a natural fit for Sam Adams, where achieving greatness and hometown pride are core to our brand."
As True stated, Bregma