Michelle Poole, who retired as brand president of the Crocs brand in May 2024, has been named brand president of Pact, a Boulder, Colo.-based based sustainable apparel brand. The move is effective Monday.

This is the first brand president for the organization, building out a new brand marketing division.

Pact is a mission-driven apparel company dedicated to making “Earth’s Favorite Clothing,” and invites its customers to “Dress Yourself Well.” The company is rooted in wellness, offering versatile organic essentials made of 100 percent GOTS certified organic cotton in Fair Trade Certified factories.

Poole brings more than three decades in leadership experience in the global fashion and consumer industries to the role. During her tenure at Crocs, she played a pivotal role in transforming

See Full Page