Shaun Hinklein for Apollo.io

How to sell to investors: A data‑backed playbook for earning attention and funding

Investors move fast. Whether they’re venture capitalists, angels, or corporate venture arms, they’re constantly filtering deal flow, scanning market trends, and evaluating pitches — all while juggling portfolio oversight.

To earn their attention, your outreach needs to match their cadence: concise, relevant, and perfectly timed.

Apollo’s analysis of hundreds of thousands of investor‑level email interactions in 2025 uncovered the best times to engage, the themes that get replies, and the messaging frameworks that actually convert interest into conversations.

Best and Worst Times to Email Investors

Note on time zones: All times in this report are recorded in UTC (Coordinated

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