Barry Barr has taken a number of cost-saving measures in recent months to keep his outdoor apparel company afloat during President Donald Trump’s destabilizing trade war.

He froze his spending on marketing and even prohibited his employees from traveling to see customers.

But while he waited for Trump’s tariffs to come into better focus, he resisted making more consequential decisions at his company, KAVU True Outdoor Wear. He didn’t raise prices on its fall lineup. He continued manufacturing bags, woven shirts, polar fleeces and other items at factories in China, India and Vietnam, even though Trump had signaled that those countries would face stiff duties.

“It’s a sit and wait, honestly,” he said last month. “We just don’t know.”

More recently, Barr was trying to wrap his head around

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