Since picking up from where Hedi Slimane left off in 2016, Anthony Vaccarello as creative director of Saint Laurent has called upon a rotation of his favorites for the brand’s advertising campaigns. Names like Catherine Deneuve , Charlotte Rampling , Jerry Hall , Diana Ross , and Gwyneth Paltrow have starred in Saint Laurent campaigns over recent years – often on more than one occasion. Make no mistake that another one of Vaccarello’s firm favorites is Kate Moss , who returns as the face of Saint Laurent in the Fall 2025 campaign. The iconic Brit model is joined by Chloë Sevigny and fellow model Frankie Rayder for the occasion. The cool girls take Los Angeles throughout the storied “Velvet Heat” campaign imagery, captured around various different locations (like Room 49 of Chat

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