COLUMBIA, S.C. — The University of South Carolina and Columbia-based Blanchard Machinery have announced a strategic partnership aimed at strengthening South Carolina both on and off the field.

The collaboration marks the first time an on-field logo will be featured at Williams-Brice Stadium, part of a five-year partnership extension with Gamecock Athletics and Learfield’s Gamecock Sports Properties.

Beginning with the 2025 home opener, fans will see the Blanchard CAT and Blanchard Rental logos displayed on both 25-yard lines.

The agreement will also help fund stadium renovations, including enhancements to the West and East sides of the stadium and new premium seating, scheduled for completion before the 2027 football season.

“This partnership will help us create a world-class experienc

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