TechCrunch
Slow Ventures’ Creator Fund has invested $2 million into Jonthan Katz-Moses, a popular woodworking content creator with around 600,000 followers, nearly 75 million video views, and his own line of woodworking tools.
This marks the first investment for Slow’s $60 million Creator Fund since its launch in February. The fund looks to help creators launch businesses, under the belief that what made them successful influencers is what can also make them a good founder.
Speaking to TechCrunch, Slow Ventures partner Billy Parks, the lead investor on the deal, said the role of creators has greatly changed in the past decade or so, from creators mainly focused on media and brand dollars to those now focused on building real, “off-platform,” businesses.
“The pandemic accelerated direct-to-consum