AMC CEO Adam Aron on this afternoon’s Q2 earnings call verified what we first reported: The No. 1 circuit has plans to cut down its pre-show.

Back in July, in a deal with NCM, AMC added more ad time in an effort to earn more bucks. Studio executives raised their pitchforks in anger, especially after AMC made it known to consumers in advance that there’s 25-30 minutes of pre-show.

AMC plans to shorten the pre-show doesn’t mean they’re cutting the new ad window out; that agreement having just commenced with NCM.

Said Aron about the future pre-show plan, “We think we can shave four or five minutes out of it. So it’s not that there’s been a change of heart. We’ve always knew that when we did the NCM deal, that we would probably have to shorten at the same time we’re lengthening, so that t

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