AMC Theatres Cutting Some Pre-Show "Marketing Material"

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback on how much pre-show content there is.

On an earnings call, CEO Adam Aron discussed a recent deal to show pre-movie advertising before features begin as part of a new pact with National CineMedia, in large part because rivals Regal Entertainment and Cinemark had been doing so for years. “We’re not cutting back the agreement that we put in place with National CineMedia that is contractual for many years to come,” he told analysts.

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for movi