Per e.l.f. Cosmetics, a beauty conglomerate that’s long championed democratic beauty, selling overpriced products isn’t just wrong — it’s practically criminal. So the brand is taking expensive makeup to court, via its newest legal-inspired parody commercial, The Law Offices of e.l.f.ino & Schmarnes, which launched on Monday, Aug. 11.
e.l.f.ino & Schmarnes
With the feel of ’90s legal commercials — complete with a custom jingle, phone number, and overly earnest close-ups — the parody video stars comedian Matt Rife and RuPaul’s Drag Race alum Heidi N’ Closet as beauty injury attorneys. Their public service calling? Defending shoppers from overpriced cosmetics.
In the minute-long video, Rife boasts about how their law firm is helping clients get “access to beauty products they deserve