UNC is pulling the ultimate flex. That is snagging the GOAT of football coaches, Bill Belichick, away from the NFL, to lead the Tar Heels. Feels like an underdog program’s fantasy come to life, right? But wait, there’s a massive twist. Even with Belichick’s legendary playbook and rings, UNC’s football program still plays catch-up in the ACC’s money game. UNC’s pumped up their football budget big-time, throwing down $10 million a year just on Belichick’s salary, plus bonuses and millions more for assistants and support staff. But when you peek under the hood, their total football budget sits around $40 million.

Yes, it’s an $8 million jump from before. But it’s still dwarfed by what SEC powerhouses and some ACC rivals are rolling in. Programs like Clemson and Florida State have a re

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