AMC Theatres moviegoers have been complaining recently about lengthy pre-shows and now CEO Adam Aron has promised to have them shortened.

The pre-shows before movies, which include trailers, ads, and AMC-produced videos, have been noticeably longer in 2025 and there’s a reason.

AMC cut a deal with theatrical advertising company National CineMedia to begin running their ads starting in July 2025. The ads run for five minutes beginning at the listed showtime, followed by a one-minute ad that plays before the last two trailers. Pre-shows have been running for 30 minutes, and sometimes more, for summer movies.

“We were forgoing tens of millions of dollars that our competitors were taking,” Aron told investors about why they cut a deal with NCM.

So, how will they make the pre-shows sh

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