Taylor Swift once again planned something big.

On Monday night, Swift's website suddenly changed to a countdown to 12:12 a.m. ET for Tuesday morning. The countdown appeared after quite a chaotic day for Swifties, capping off a mad rush of announcements. First, the New Heights podcast — featuring Swift's boyfriend Travis Kelce and his brother Jason — teased a surprise episode on Wednesday night featuring a sparkly orange background and a familiar silhouette.

It was later confirmed that Swift would, in fact, be joining the podcast after the New Heights social media accounts posted a quick, but hilarious, video with the pop star and Kelce on the mic together.

In the midst of all of this, Swift's website changed to a countdown for a few mere hours away. The change featured a familiar sparkly orange background with mint green highlights. Combine this with some pretty big hints in the form of social media posts earlier in the day teasing Swift in 12 orange outfits, fans are officially convinced the pop star's next album — dubbed "TS12" by Swifties — is upon us.

So, what did this surprise countdown ultimately lead to? Follow along with our live updates of Swift's past-midnight announcement right here!

Is there a release date for Taylor Swift's new album, The Life Of A Showgirl?

Not yet! But on her website it says that the vinyls for the album will ship before October 13, 2025. There's also no album artwork just yet.

Taylor Swift fans officially broke the website looking for more information on the new TS12 album

I'm not sure it was possible to even attempt to prepare for the volume they were going to get, but the website officially gave up shortly after 12:12 AM ET.

IT'S A NEW TAYLOR SWIFT ALBUM! THE LIFE OF A SHOWGIRL!

It was worth the wait. We have a new album name. In a clip posted by New Heights, Swift announced the name of her 12th studio album: The Life of a Showgirl. We don't have a release date or album art just yet, but maybe that's what the podcast is for on Wednesday!

Patrick Mahomes is definitely in for Taylor Swift on New Heights

Travis Kelce's teammate and best friend is seemingly likely to be one of the surely millions to tune in on Wednesday evening for Taylor Swift's New Heights appearance. The Kansas City quarterback reposted the podcast's clip previewing the singer on the show. We love a supportive friend.

We're getting close, which means the "Swiftie zoomies" are intensifying

The electricity that runs through you before a big Taylor Swift announcement or release is like nothing else. Sometimes, it's hard to contain.

Swifties have been training for a moment like this for years thanks to Taylor Swift

Being a Swiftie is fantastic. There are Easter eggs and hints and new music and excitement. It also means that you have to be prepared at any minute for something to happen (or not happen). It's a unique experience.

Could a Taylor Swift and Sabrina Carpenter collaboration be on the horizon?

Sure, our emotions are high and that might mean we're over-excited, but this random August 12 on Sabrina Carpenter's website is suspicious, right?

Taylor Swift and New Heights are going to break the internet on Wednesday

Within just 15 minutes of the New Heights account dropping the preview clip with Travis Kelce and Taylor Swift, the 13 second video amassed over three million views. That number climbed to 13 -- fitting for Swifties -- in an hour. We are not prepared for what is coming on Wednesday night.

Taylor Swift fans are ready for the countdown, no matter what happens

No one knows what to expect, but the Swifties are prepared if nothing else.

New Heights officially confirms Taylor Swift's podcast appearance amidst countdown intrigue

In a podcast that is sure to break the internet as we know it, New Heights officially confirmed Swift's appearance for Wednesday with a pretty short but incredibly funny clip as a tease.

What's the Taylor Swift countdown on her website for?

Ahead of the midnight countdown, it's currently unknown. All signs are seemingly pointing toward an album announcement, but who knows honestly. The words underneath the countdown read "EXPIRES AUGUST 12 AT 12:12AM ET", which gives no hints otherwise as to what it could be.

Is Taylor Swift announcing a new 'TS12' album?

Swifties are known to do a lot of clowning, but where there's smoke, there's fire. Given the rebrand of Swift's website, the sudden New Heights appearance and cryptic social media posts revolving around the color orange and the number 12, "TS12" feels very possible.

Swift's last album, The Tortured Poets Department, was released on April 19, 2024.

This article originally appeared on For The Win: Taylor Swift countdown: Live updates on new album announcement

Reporting by Mary Clarke and Caroline Darney, For The Win / For The Win

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