Taylor Swift’s mysterious countdown timer has come to an end, with the pop icon sharing the announcement of her new album, The Life of a Showgirl.

Speculation of a new era from Swift began on Monday (Aug. 11) when rumors of her 12th studio album were stoked thanks to the appearance of a countdown clock on her official website.

The countdown officially ended at 12:12 a.m. ET, on Aug. 12, with Swift’s store going live with pre-orders for a new project titled The Life of a Showgirl.

Currently, specifics of the forthcoming album are sparse. The webstore offers pre-orders for vinyl, CD and cassette editions, while noting that its official release date is still to be announced, with physical items set to ship ahead of Oct. 13.

Additionally, the artwork utilized in the online mock-ups (a mint

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