Ford's truck future may be electrified, but not all electric. Representatives for the Dearborn, Michigan-based automaker, including CEO Jim Farley, expressed interest in EREV, or Extended Range Electric Vehicle, technology at Ford 's "Model T moment" event in Louisville, Kentucky, yesterday.

"We're now number three in hybrid, we're number two in EVs, and we're number one in combustion," Farley told reporters. "We really like EREVs for a certain duty cycle. It makes a lot of sense for customers, but the key is: Can you execute it the right way, and can you do it profitably, with the right size battery? And, we're excited to show everyone when that comes through."

The comment follows the interest Farley expressed during the company's Q4 2024 earnings call, saying the technology is a be

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