Trying to keep up with the ever-evolving world of celebrity beauty brands can feel like a challenge. That’s why we tapped the professionals and our in-house experts (a.k.a., the PEOPLE shopping staffers who test products for a living ) to get the skinny on what’s been working for them.

According to Kirbie Johnson , an entertainment and beauty reporter and host of the Gloss Angeles podcast, buying into celebrity beauty brands is all about authenticity. “If I haven’t seen you talk about your skin, makeup, or hair prior to launching a brand, why should I believe you know anything about what you're selling?” she tells PEOPLE.

Expert- and Editor-Loved Beauty Products

Rare Beauty: Rare Beauty Soft Pinch Liquid Blush, $25; sephora.com

Haus Labs: Haus Labs Triclone Skin Tech Medium

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