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Sling TV is taking aim at appointment viewing’s biggest pain point — commitment — with the debut of à la carte access passes that let viewers stream live TV for a day, a weekend or a week at a fraction of the cost of a monthly subscription.

The new Day Pass ($4.99), Weekend Pass ($9.99) and Week Pass ($14.99) are designed for audiences who want live sports, award shows or event TV without locking into a contract. It’s a move that marks Sling’s most aggressive play yet to reframe the economics of streaming, arriving just ahead of football season when casual fans and cord-cutters alike are looking for low-cost, high-flexibility options.

SLING DAY PASS $

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