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Taylor Swift is running show business, but right now her fans are trying to figure out what exactly "show business" means.

The singer announced the title of her 12th studio album, "The Life of a Showgirl," overnight with some elaborate marketing attached.

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She is appearing on her boyfriend Travis Kelce's podcast , lit up the Empire State Building orange , had a countdown clock on her official website and posted billboards with a link to a playlist that she curated.

The playlist is titled "And, baby, that's show business for you" and includes 22 Swift songs for a total runtime of one hour and 22 minutes. It begins with her song "22" from her "Red" album and features other hit

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