The Trump administration has a new propaganda strategy: turning deportations into one big meme.

The catchy jingle advertising low-cost holidays on Jet2 , a budget British airline, has been the viral meme of summer 2025. Its ubiquity was clearly not lost on the Department of Homeland Security’s communications team. Late last month, DHS published a video to their social accounts that incorporated the "Nothing Beats a Jet2 Holiday" tune alongside footage of ICE detainees in handcuffs boarding a deportation plane. The post was captioned: “When ICE books you a one-way Jet2 holiday to deportation. Nothing beats it!”

To many of the administration’s supporters, who responded to the Jet2 holiday post with crying laughing emojis and American flags, the video was hilarious. One commenter wrote,

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