SHREVEPORT, La. - No one knows you more than an algorithm. Your best friend may not know you like to watch videos of people knitting or power washing a sidewalk. But the algorithms of TikTok and Instagram do.

Your TikTok and Instagram feeds are carefully crafted by algorithms that watch what you watch. Every time you like a post, comment, or even pause on a video, the platform takes note and uses that data to decide what shows up in your feed next. This can create a highly personalized experience — but over time, it can also make your feed feel stale, repetitive, or even negative.

Why reset your algorithm?

TikTok’s “For You” feed and Instagram’s suggested content are driven by your past activity. If you’ve interacted with certain topics, the algorithm assumes you want more of the same.

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