West Coast burger chain The Habit Burger Grill has appointed Exverus Media as its U.S. media agency of record following a competitive review, the companies told ADWEEK.

The California-born fast casual chain worked with Connect, a Publicis Groupe media agency affiliated with Spark Foundry, for about a year before launching the review.

Run in-house, the pitch lasted around eight weeks and began with six agencies before narrowing to four finalists. The Habit was introduced to Exverus by its creative AOR Barrett Hofherr during the review process.

“We were looking for something quite bespoke,” Jack Hinchcliffe, chief marketing officer of The Habit, told ADWEEK.

With roughly 380 locations in 13 states—and about two-thirds of them in California—the Yum! Brands-owned chain was looking for a me

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