Why don't Chelsea have a shirt sponsor?

Why don't Chelsea have a shirt sponsor? Max Chesterton BBC Sport journalist Nizaar Kinsella BBC Sport football news reporter

Published

Chelsea are the only Premier League club to start the 2025-26 season without a matchday shirt sponsor after Nottingham Forest agreed a partnership with American gambling firm Bally's.

There is an ongoing competitive process for the front-of-shirt sponsor with Chelsea believed to have had offers, but focused on aligning with the right long-term partner.

The club is aiming to strike a deal worth £60m-£65m per season following qualification for the Champions League and winning the revamped Fifa Club World Cup.

New Saudi Arabia airline Riyadh Air have been strongly linked to a potential sponsorship.

Enzo Maresca's side had no front-of-shirt