The Brief

Hershey is upping its Halloween game this year with a few new twists on its classic candy.

According to a release from the Hershey Company, Harry Potter and Charlie Brown are among the icons joining (and returning to) the candy crew this season.

Hershey’s new Halloween candy

Hershey says the following new Halloween candies and seasonal favorites will hit store shelves soon:

RELATED: Spirit Halloween to hire 50,000 workers for the upcoming season

Hershey raising candy prices this fall

Dig deeper:

Hershey said in late July that it will be raising U.S. retail prices later this fall, but the company assured it’s not raising prices for Halloween candy. They say a volatile cocoa market gives them no choice.

The price increase will be in the low double-digit percentages.

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