Affluent U.S. shoppers shrug off tariff price hikes for Birkenstocks and Bugaboo strollers

Birkenstock has enjoyed strong consumer demand with little pushback from U.S. retailers since hiking prices at the start of July, its chief executive said.

Well-heeled shoppers around the United States seem – so far at least – willing to soak up price hikes for aspirational products from trendy Birkenstock sandals to Bugaboo prams, despite the impact of trade tariffs and belt-tightening elsewhere.

German sandal and clog brand Birkenstock has enjoyed strong consumer demand with little pushback from U.S. retailers since hiking prices at the start of July, its chief executive said on Thursday.

As brands raise prices and cut costs to mitigate the impact of higher U.S. tariffs on their imported products, a key question is the extent to which consumers will be put off and buy less, or simpl